News & Blog

BEST FOR opens the first store in North Africa’s market in Egypt

News & Blog

We are at the very pleased position to announce our new expansion in Egypt market with a new Master Franchise cooperation with Mr. Hamdi N.A.Razek. BEST FOR’s launch into Egypt marks the continuation of the brand’s global expansion strategy in 2021, with a core focus on Africa. To date, BEST FOR has opened over 20 stores across the continent in countries such as Greece, Cyprus, Lebanon, Romania, Montenegro, India, Nepal & Saudi Arabia.

Adopting a targeted strategy on a product level in order to appeal to local consumers, BEST FOR has built up diverse product categories suitable for international markets, and selects merchandise for each store in Europe, Asia or Africa based on in-depth research of the respective market and consumer preferences.

“We believe we have one of the most flexible retail business models – from our franchise operation structure to our world-class supply chain sourcing materials and manufacturing – that allows us to bring new and trendy products to shelves frequently”, as stated by the Founder and CEO of BEST FOR George Leventis in the international media for its new expansion. “We are proud to open our inaugural store in North Africa, in a country that holds a high appreciation for quality and smart design. We are confident that our physical and online stores will provide an exceptional shopping experience, and we will satisfy all customers who choose to shop with BEST FOR’s Life Philosophy, he added.

About Egypt

Egypt has one of the longest histories of any country, tracing its heritage along the Nile Delta back to the 6th–4th millennia BCE. Considered a cradle of civilisation, Ancient Egypt saw some of the earliest developments of writing, agriculture, urbanisation, organised religion and central government.

The completion of the Aswan High Dam in 1970 and the resultant Lake Nasser have altered the time-honoured place of the Nile River in the agriculture and ecology of Egypt. A rapidly growing population, limited arable land, and dependence on the Nile all continue to overtax resources and stress the economy. There are more than three million Egyptians working abroad, mainly in Libya, Saudi Arabia, the Persian Gulf and Europe.

Egypt is the most populated country in the Arab world and the third most populous on the African continent, with about 95 million inhabitants as of 2017.


BEST FOR opened its first store in Thessaloniki, Greece, in 2015. Following five years of rapid growth, our brand has now opened more than 20 stores in all over the world, including Lebanon, India, Nepal & Saudi Arabia, Qatar. Previous year, BEST FOR opened the second store in Lebanon, the first store in Qatar and also the third store in India.

With a presence in Europe, Asia, Middle East and continuous awards as the best growing franchise in recent years, BEST FOR – LIFE PHILOSOPHY offers an unique design, smart solutions, affordable prices and a magical experience for every visitor. “Life Philosophy” defines the ideology of our entire brand, which for several years has managed to “speak” to the philosophy of all of our customers and offer a pioneering shopping experience.

With over 8000 smart and ecological products for home, kitchen, child, fitness, smart gadgets and more, BEST FOR the only greek-inspired lifestyle brand arrives at Egypt to spread its slogan and its unique philosophy of life that it represents in the best possible way.

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